Tata Motors Passenger Vehicles Ltd.

Tata Motors’ British-based arm Jaguar and Land Rover (JLR) is all set to launch its much-anticipated Jaguar XE, a compact car that will help the Tata Motors’ premium division take on the likes of the Audi A4, BMW 3 Series and Mercedez Benz C Class.

The car could help Jaguar reach out to new categories of customers. It will also help the company to expand the breadth of the brand. There are a lot of family-orientated customers to whom an XJ or XF may not appeal at the moment, but for whom an XE could be an entry point to the brand.

Earlier this year, Jaguar revealed that the car would be built on a light-weight aluminum body (accounting for around three quarters of its chassis) and would be the first car to have the brand’s new four-cylinder turbocharged “Ingenium” engine. It will also include features such as a touch-screen infotainment system, compatible with mobile apps, and a Wi-Fi hotspot in the car to connect gadgets to.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.