Emami launches mass hair colour brand 'Hair Life'

Date: 07-09-2010

Emami Ltd has extended its hair care portfolio by launching cream-based and another powder-based hair colours. The firm has priced its 'Hair Life' brand of hair colours at the mass level and plans to launch the products nationwide in phases.

The intensely competitive hair colour market in India is estimated at around Rs 10 billion. Emami manufactures brands such as 'Fair and Handsome', 'Navratna Oil', 'Boroplus' and 'Sonachandi Chyawanprash'.crack crack