Maruti Suzuki India Ltd.

The latest entrant into the compact car segment, the Alto K10 from the Maruti stable, has become the fastest selling model in the country ever, clocking sales of over 20,000 units in the last 40 days. No other model in the country has received such a response within 40-odd days since launch. Its combination of features and the price at which they are offered has struck a chord with customers across cities.

Alto, which is the country’s largest selling car brand, sells around 22,000 units every month on an average. With the K10 variant coming in, sales shot up by around 27 per cent to 28000 vehicles for Alto (which includes both the Alto 800 cc version and the new K-10) alone in August. Buoyed by the response K10 has got, the company now is looking at selling 30,000 units of Alto this month.