Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has honoured its dealers from across the country at its Annual Dealer Performance Excellence Awards held in Mumbai. These awards are part of MFCWL’s Dealer Performance Excellence Programme (DPEP) which seeks to recognize and reward its dealers based on overall operating performance across various areas of the business.

DPEP is an integral part of the MFCWL process and has been conducted every year since 2010. DPEP aims to ensure a consistent experience for the consumer by focusing on 5 major parameters to measure dealer performance, encompassing critical aspects of the used car transaction experience - Business Performance, People & Processes, Infrastructure Facilities, Financial Performance and Corporate Sustainability.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.