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Havells to relaunch Sylvania brand in India after 17 years

Date: 06-07-2010

Electrical equipment maker Havells will relaunch 'Sylvania' brand in India with the latest technology from Europe in the next two-three months, 17 years after it was discontinued. The company will invest Rs 120 crore in marketing and network expansion this year.

 

The company will form a separate entity called Sylvania India. The company is targeting the 'Sylvania' range to become a Rs 500-crore brand in the next five years.

 

In 2007, Havells had acquired Frankfurt-headquartered Sylvania for $300 million through its Dutch subsidiary Havell's Netherlands BV. Sylvania was earlier present in India through a joint venture Laxman Sylvania but lost its way during the 1990's.crackcrack