HDFC Bank Ltd.

HDFC Bank has opened its first branch in Varanasi for its holistic microfinance undertaking known as Sustainable Livelihood Initiative (SLI). Through this branch the Bank will be able to reach out to over 5,500 SLI customers in Uttar Pradesh.

HDFC Bank’s Sustainable Livelihood Initiative (SLI) is a business model that has helped empower thousands of people, particularly women, in rural parts of India. SLI aims at social and financial empowerment of people at the Bottom of Pyramid by providing holistic delivery of financial & non-financial services.

In addition to disbursing credit to self-help groups (SHG) or joint-liability groups (JLG), the bank goes one step further and offers skills training, credit counseling, financial literacy training and market linkages. This well-rounded approach financially empowers people and brings them into the banking fold.

HDFC Bank is reaching out to more people in Uttar Pradesh through its Sustainable Livelihood Initative, which allows the bank to go further into the hinterland and service the unique requirements of people at the Bottom of the Pyramid