Bharti Airtel Ltd.

In a first such deal in the Indian telecom industry, Bharti Airtel has outsourced all its advertising inventory management and mobile-commerce initiatives to Mogae Media.  Airtel's deal with Mogae will work on a revenue-sharing model.

As per the deal, Mogae Media will sell all possible advertising space on mobile, DTH and broadband services of the country's top telecom service provider and run its end-to-end mobile commerce initiative including giving special offers, discounts, and freebies to subscribers and negotiating deals with companies. Mogae Media has already started selling the advertising inventory.

The company’s advertising inventory includes space on text messages, multi-media messages, IVR and recharge coupons in mobile services. The default channel, pre-loading screen and messages from Airtel DTH and broadband also form part of the inventory.