Mahindra & Mahindra Ltd.

Mahindra & Mahindra, (M&M) India’s largest utility vehicle maker, is aiming to spread out in markets with the launch of two sports utility vehicles (SUV) from the recently-acquired Korean automaker Ssangyong. With this launch the company will foray into the Indian premium car segment.

M&M will launch few new products that include a new SUV (from Mahindra), a new electric car (Reva) and Korando C, Rexton from Ssangyong during the year. It is also planning to take its own products to the Korean market next year which will also give the company the opportunity to extend Mahindra's global footprint. The Ssangyong cars will be sold from the existing outlets of M&M in India. 

SsangYong not only has a strong presence in Korea, but also a fairly good market in Russia, China, West Europe, Australia, Chile and Brazil. The company is planning to sale 120,000 Ssangyong cars this year. Last year, the Korean auto maker sold about 82,000 units.