Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s arm Mahindra Two Wheelers has rolled out 125 cc scooter Mahindra Duro DZ. The scooter is priced at Rs 42,332. The new scooter is addition to the company’s existing range of 125 cc scooters, Rodeo and Flyte, which caters to different consumer segments.

The company’s R&D team has worked closely with consumers and extensive testing has been done for the Duro DZ. In order to promote the new scooter, the company will be using its brand ambassador Kareena Kapoor. It has also created an interesting new marketing campaign with actor Kareena Kapoor.