Mahindra & Mahindra Ltd.

After apples and grapes, Mahindra ShubhLabh Services (MSSL), a subsidiary of Mahindra & Mahindra (M&M), is reportedly planning to add branded bananas to its Saboro brand of fresh fruits. The company has already introduced bananas in select markets, but those are unbranded offerings. Once the company is confident, it will brand them under Saboro. Apart from domestic sales, the company is looking at export opportunities. The company exports grapes under the Saboro brand to some countries and are exploring opportunities for the other fruits.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.