27.10 (2.15%) Nestle India has signed an agreement with Magic Bus India Foundation on December 17, 2014. This initiative is on the lines of the Nestle Healthy Kids Global Programme that focuses on providing nutrition and health awareness to adolescents.
The programme will reach out to 50,000 students aged between 10 - 17 years through government schools. The cities, where the programme will be running for a year, include Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Magic Bus, which works on breaking the poverty cycle, one child at a time, will create a curriculum based on Sports for Development (S4D) approach, imparting knowledge about nutrition and a healthy, active lifestyle.
Nestle India has its presence in India for around nine decades, making it one of the oldest company in India. Nestle has created brands like Nestle Milkmaid, Nestle Everyday, Maggi Noodles, Maggi Soups, Polo, Kit Kat, Nescafe and many more.