-3.85 (-2.01%) Tata Steel has been chosen as one of the 100 Most Valuable Brands 2014 by World Consulting & Research Corporation (WCRC), Asia’s No 1 Brand Rating & Ranking company. The award was given by WCRC at a grand felicitation ceremony held on December 16, 2014 in Mumbai.
The Most Valuable Brands of the year 2014 (India Edition) is a research endeavour to showcase and recognize brands that have established their presence and authority in the Indian market by virtue of their credibility and enormous customer loyalty. Tata Steel was chosen as one of the most valuable brands as the Company has always been the benchmark in introducing innovative products and services in the steel industry, creating value for its customers. The implementation of novel ideas has also made the Company a pioneer in steel marketing.
Tata Steel, the flagship company of the Tata group is the first integrated steel plant in Asia and is now the world’s second most geographically diversified steel producer and a Fortune 500 Company.