Is my portfolio
One Report to Answer all your Questions!
Hindustan Unilever Ltd.
BSE: 500696 | NSE: HINDUNILVR
Large Cap | Household & Personal Products
2278.10
13.90 (0.61%) Hindustan Unilever targets rival Eureka Forbes with new product
Date: 09-06-2010Hindustan Unilever is launching Pureit Marvella against Aquaguard for domination in the fast-growing water purifier market in the premium category. HUL has priced Marvella at Rs 6,990, a tad below Aquaguard and with the USP that it does not run on electricity.
The base technology remains the same but it offers key additional features at that price such as a built-in storage for purified water that saves consumers the issue of refilling. HUL has a portfolio that spans all price categories — the Pureit Compact at Rs 1,000, Pureit Classic at Rs 2,000 and Autofill at Rs 3,200 and Marvella. The company has the product across 15,000 outlets and are quite comfortable with the profile of distributors today.
Eureka Forbes and HUL apart, Philips, Whirlpool and Kent are also key players in the water purifier market, estimated at more than Rs 1,500 crore and growing at nearly 20% a year. But the huge potential, especially in the mass or entry level, in a market comprising Ultra Violet-based purifiers, reverse osmosis purifiers and storage/resin-based purifiers, has attracted new players. crackcrack