Bajaj Auto Ltd.

Bajaj Auto, the second-largest motorcycle manufacturer is reportedly planning to launch 2 new brands in 2015. The launch will be a departure from the company’s strategy going back to 2010, in which it planned to use the Pulsarand Discoveras its umbrella brands.  Meanwhile, the company is also planning to launch new variants of existing models, which will take the company’s market share back to 24%. The new brands will take it up further.

Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.