HDFC Bank Ltd.

HDFC Bank has launched a unique ‘Milk-to-Money’ programme touching the lives of 42,000 dairy farmers in Rajasthan. The objective of the ‘Milk-to-Money’ programme is to bring thousands of dairy farmers in Rajasthan into the organized banking fold through financial inclusion, particularly in the rural areas.

Under the programme, HDFC Bank works closely with dairy co-operatives societies and Farmer Producer Organisations to provide banking products and services to dairy farmers. HDFC Bank is also leveraging technology to services under HDFC Bank’s ‘Go Digital’ like Micro ATMs for basic banking transactions and also Missed Call Banking on mobile phones.

‘Milk-to-Money’ programme envisages opening of zero balance accounts for dairy farmers linked to the dairy and issuing them Rupay debit cards, cheque books and pass books.