Bajaj Auto Ltd.

Bajaj Auto has unleashed a price war in the 150cc motorcycles segment with the launch of its new Discover priced at Rs 46,000 (ex-showroom, Delhi), which will be cheaper by at least Rs 6,000 from competitors.

The company said the new bike will be positioned as 'commuter sports' bike delivering a fuel economy of 65kmpl, that gives the utility of a commuter bike combined with the performance, style and features of a sports bike. The 150cc segment is mainly sports and performance oriented and all the bikes are priced above Rs 50,000.

     While Hero Honda's 'CBZ Xtreme' comes at a price of Rs 55,875, the Hunk is priced at Rs 55,275, the 'Achiever' at Rs 53,925. Similarly the TVS's 'Apache RTR' range comes with a starting price of Rs 52,000. Bajaj's very own 'Pulsar' 150cc is also priced at Rs 61,105.

     India Yamaha's four motorcycles -- FZ16, FZS, Fazer and YZF-R15, in the 150cc category are priced between Rs 65,000 and Rs 98,000. Suzuki Motorcycle India's 'GS150R' comes at a price of Rs 59,602.

     Bajaj's new bike is fitted with a 150cc 13 PS DTS-i engine and is a follow-up to the Discover 100cc launched by the company in July last year. It has a Bharat Stage III emission norm compliant engine.