ICICI Bank Ltd.

ICICI Bank, India’s largest private sector bank, has launched banking services on Twitter. Christened, ‘icicibankpay’, the first-of-its kind service in India enables ICICI Bank customers to transfer money to anyone in the country who has a Twitter account, check account balance, view last three transactions and recharge prepaid mobile in a completely secure manner.

Any ICICI Bank savings account customer, who has a mobile number registered with the bank and has a Twitter account, can access the facilities of ‘icicibankpay’. The customer can send money to anyone in India even if the recipient does not have an ICICI Bank savings account.

ICICI Bank is the first in Asia and only second in the world to offer a Twitter-based fund transfer service. A year ago it launched facility to transfer funds through the Facebook and according to Sabharwal it has now 30,000 active Facebook users.

ICICI Bank is India’s largest private sector bank. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s presence currently spans across 18 international locations.