Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has inaugurated its new authorized dealership in state of Kerala. This is the company’s 27th outlet in the state and 7th dealership in Ernakulam. The new outlet, Kwality Kars, is spread across 2,600 square feet and is located at Amisha Arcade, Companypadi, Aluva.

The company’s footprint in the South currently encompasses 89 dealerships and it further plans to expand this number to 100 outlets by year end. Key focus areas include Calicut, Waynad, Kasercode, etc.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.