Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has expanded its presence in South India with the inauguration of two authorized dealerships - CR Automobiles, Kanchipuram and Eshwari Caars with their second outlet in Keelkatalai-Chennai.

With this the company has 28 outlets in state of Tamil Nadu and it further plans to expand this number to 35 outlets by year end. Key focus areas include Coimbatore, Thirunelveli, Madurai, etc.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.