30.20 (0.97%) Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), has expanded its presence in North India with the inauguration of two authorized dealerships - National Automobile and Asima Motors - in Jammu and Kashmir. The company’s footprint in Jammu is currently at 12 dealerships and it further plans to expand this number to 15 outlets by year end. Key focus areas include Jammu, Udhampur and Srinagar.
Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.