Mahindra & Mahindra Ltd.

Mahindra USA (MUSA), the wholly-owned subsidiary of Mahindra & Mahindra (M&M), and Yahoo Sports Radio are hitting the air with a comprehensive nationwide marketing partnership to support the continued robust growth of the Mahindra brand and the company’s extensive dealer network. The campaign provides Mahindra with a sweeping, multi-platform presence on Yahoo Sports Radio’s network of over 500 radio station affiliates.  In this new partnership, Mahindra will be a presenting sponsor of Yahoo Sports Radio’s coverage updates of several of the largest sporting events of the year, including the recently completed coverage of Super Bowl XLIX and the upcoming March Madness Collegiate Basketball events.

Houston, Texas based Mahindra USA is a wholly owned subsidiary of Mahindra & Mahindra and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. MUSA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP - 105 HP and include the revolutionary new Max series tractors.