Grasim Industries Ltd.

Grasim Industries has entered into retailing women garments made of viscose staple fibre. In this regard, the company’s subsidiary, Birla Cellulose has launched the garment brand Liva, which will be available at 1,000 outlets across 50 cities.

The launch comes as the company completed the last phase of its greenfield VSF plant of 1.20 lakh tonnes a year at Vilayat (Gujarat) earlier this month.

The Liva garments, targeting high-end young consumers, will be available at retail outlets of Van Heusen women, Allen Solly women, Global Desi, Chemistry, F-109, Pantaloons and Lifestyle.

Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.