Tata Motors Passenger Vehicles Ltd.

Tata Motors, India’s largest automobile manufacturer, has launched six new next-generation Prima heavy commercial vehicles for the very first time in Kenya with partner Tata Africa Holding Kenya. The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya’ and consisting of a series of configurations on the Prima platform.

In the Tipper segment, Tata Motors introduced the Prima LX 2523.K, Prima LX 2528.K whereas in the cargo segment, Tata Motors introduced the Prima LX 2523.T, Prima LX 3123.T and the Prima LX 4023.S and the Prima 4938.S, all of which have different combinations of drivelines, meeting end-user requirements for varied applications.

The Tata Prima has been built with technical inputs from across the world - an Italian cab design, engine technology from the USA, gearbox expertise from US and Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World-Smart Truck’ by Tata Motors.