Mahindra & Mahindra Ltd.

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M&M’s business unit MFCWL inaugurates first authorized dealership in Ara, Bihar

Date: 11-05-2015

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels Services (MFCWL), a multi-brand car workshop company, has inaugurated its first outlet in Ara in state of Bihar. The new outlet, Jaisrimannarayan Udyog is spread across 8,050 square feet and is located at Main Ara Buxar Road, Chandwa, near Surya Mandir.

The company’s footprint in the East currently encompasses 42 dealerships and it further plans to expand this number to 60 outlets by year end. Key focus areas include Katihar, Saupal, Farbisgunj, Gaya, Kishangunj etc.

Mahindra First Choice Wheels has a network of 500 outlets spread across 275 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a rapid pace with a CAGR of 35% by volumes over the last 5 years. The cumulative retail footprint under the Mahindra First Choice brand is in excess of 8.5 lakh square feet.