Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels Services (MFCWL), a multi-brand car workshop company, has inaugurated its second outlet in Calicut, Kerala. The new outlet, Marikar Pre Owned Cars is spread across 6,000 square feet and is located at Kannur Road, Puthiyangadi PO, Calicut. This is the company’s 29th outlet in Kerala.

The company’s footprint in the South currently encompasses 90 dealerships and it further plans to expand this number to 150 outlets by year end. Key focus areas include Kannur, Kasargode, Wayanad, etc.

Mahindra First Choice Wheels has a network of 507 outlets spread across 276 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a rapid pace with a CAGR of 35% by volumes over the last 5 years. The cumulative retail footprint under the Mahindra First Choice brand is in excess of 8.5 lakh sq feet.