Eicher Motors Ltd.

Eicher Motors’ two-wheeler division - Royal Enfield, has unveiled a range of limited edition bikes, inspired by the ‘despatch riders’ of the World Wars, which will be sold online only. The company plans to introduce the limited edition motorcycles and new collection of gears and accessories in domestic and international markets.

These bikes can be booked online from the company’s gear stores and deliveries would begin by July 15. The bikes would be available in three colours with the company planning to roll out 200 units of each colour.

The company currently has around 400 outlets across the country. It sells gear and accessories from 250 of these outlets. By the end of the year it plans to have around 500 total outlets and aims to sell gear from around 400 outlets.