Grasim Industries Ltd.

Grasim Industries has launched its latest collection of denim shirts in men’s category. The company now offers denim shirts in comfortable fit and versatile shades that provides a modernistic look that is hard to go unnoticed.

The latest collection includes a sweeping range of denim shirts in radiant colors that can be worn for casual meetings with friends or Friday dressing at work. The collection is available at select Grasim showrooms and leading retail stores with a price ranging between Rs 1,295 to Rs 1,495.

Grasim Industries is the flagship company of the Aditya Birla Group. Starting as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.