Mahindra & Mahindra Ltd.

The Agri Business vertical of Mahindra & Mahindra has launched branded edible oil - NuPro for the health conscious Indian consumer. The company, under the NuPro brand, will offer a bouquet of edible oils, the first of which is the NuPro Virgin kachchi Ghani Musstard Oil.

NuPro Virgin kachchi Ghani Musstard Oil is highly pungent and free from any chemical ingredient, providing consumers with the purest form of edible oil available in the market. It contains an excellent ratio of Omega-3 and Omega-6 essential fatty acids which are crucial for optimal health and metabolism. NuPro is priced at Rs. 144/- for a one litre pouch (MRP) and Rs. 2125/- for a 15 kg tin (MRP).

NuPro products comply with the most strigent food safety guidelines laid out by the Food Safety and Standard Authority of India. Further, the company will also stamp its product with the ‘Mahindra Quality Standard (MQS)’ seal to validate its consistent promise of high quality standards. To the launch of ‘NuPro virgin Kachchi Ghani Mustard oil’ in the two cities of Kolkata and Siliguri, through the traditional FMCG distribution networks, it will soon explore to expand its footprint in other major mustard oil consuming states such as Bihar, Jharkhand, Orissa and Assam.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.