Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has launched the New Thar CRDe, its popular true blue off-roader. Targeted at the off-roading enthusiasts and people wanting to make a unique style statement, the New Thar CRDe comes with enhanced exteriors, and all new interiors with added comfort & convenience features, all of which will take the legendary off-roader to the next level. The new Thar which comes with minor modifications to the exteriors is priced for Rs 8.25 lakh (ex-showroom) in New Delhi.

The Thar CRDe, reflects the company’s legendary tough and rugged DNA like no other model and is the most favoured recreational 4x4 vehicle among enthusiasts. Over the years, the Thar has played a significant role in shaping the lifestyle vehicle segment in India.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.