Maruti Suzuki India Ltd.

Maruti Suzuki India (MSIL), leader in the Indian automobile industry, has launched NEXA, its new premium sales channel. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer. Nearly 100 NEXA showrooms will come up across India over the next 6-8 months. Maruti Suzuki has consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network has contributed to the Company achieving a market share in the range of 45%.

To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business. NEXA is one of the major initiatives. The Company is reaching out to new segments of customers emerging in a changing India. NEXA is Maruti Suzuki’s pioneering initiative to create a new format of premium automotive retail. At launch, nearly 1000 Relationship Managers have been recruited and trained; their number will go up to 2500 in the next 6-8 months. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first.

Maruti Suzuki had registered a rise of 1.8% in its total car sales (Domestic + Export) for the month of June 2015 at 1,14,756 units, as against 1,12,773 units in June 2014. The company’s domestic sales rose by 1.6% in June 2015 at 1,02,626 units, as against 1,00,964 units in corresponding month last year.