Tata Motors Passenger Vehicles Ltd.

Tata Motors has formally celebrated the tenth anniversary of Tata Ace that had created a new small commercial vehicle (SCV) category when first launched in 2005 and is now the most successful SCV brand. The Tata Ace, an engineering marvel, was launched, when the company recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has remained among the most preferred choices, leading the market with an 85% market-share.

Tata Ace family has surpassed the 1.5 million sales mark in these ten years. Today, one in every five commercial vehicle sold in India, is from the Tata Ace family. The Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The platform has thus far produced about 12 offerings, based on engine type, engine power and body configurations.

Tata Ace has successfully traversed global boundaries since its first export in 2006. The Tata Ace family has crossed the 100,000 sales mark with a foot print spanning 28 countries across South Asia, Africa and the ASEAN regions.