11.45 (1.24%) HDFC Bank, the private lender, has unveiled an awareness initiative ‘Dhanchayat’, an educational film made by the bank to raise awareness on the dangers of borrowing money from the unorganized sector, particularly in rural areas.
This film, which was launched in Punjab, has been released under the aegis of ‘Swachch Banking’, the bank’s latest CSR initiative. The bank through this film will showcase to the rural population the importance of transparency in financial dealings.
HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of June 30, 2015, the bank had a distribution network with 4,101 branches and 11,962 ATMs.