Eicher Motors Ltd.

Eicher Motors’ motorcycle division Royal Enfield has opened its first direct distribution subsidiary outside India, in North America. The subsidiary will directly sell to dealers and even to customers as well as directly conduct all market development and support activities such as marketing, service, after sales etc for the Royal Enfield brand in North America.

This strategic announcement is in line with Royal Enfield’s focussed international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc), with North America representing a priority market for the company.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.