Hindustan Unilever Ltd.

Hindustan Unilever (HUL) has reportedly slashed prices of shampoo brands in response to rival Procter & Gamble's recent moves. The country’s largest fast moving consumer goods company has 46-47 per cent market share in shampoos. Moreover, the company has begun trial runs of its e-commerce initiative.

HUL is India’s largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.