Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) has launched its much-awaited sports utility vehicle (SUV) the -- TUV300 -- at Chakan in Pune in Maharashtra. Designed in-house and built on an all-new platform, the design of the TUV300 is inspired by a battle tank which gives it a tough, bold & stylish character. It inherits Mahindra's legendary tough and rugged DNA while its authentic “true-blue” SUV stance establishes its extraordinary road presence. Available at Mahindra dealerships across India from today, the TUV300 price starts at Rs 6.90 lakh (ex showroom Pune’) for the T4 variant.

The TUV300 boasts of uncompromising bold SUV style with a 7-seater (5+2) configuration. The tough, masculine design with its imposing front fascia, overall strong and bold lines, chiseled surfaces, high ground clearance and rear-mounted spare wheel lend the TUV300 cues of a 'true-blue' SUV. Among other exterior design highlights are its aggressive bold grille with chrome inserts, static bending headlamps, stylish ski racks and sporty alloy wheels. The interiors of the I UV300 are inviting, modern and premium. With dual tone black & beige interiors, a stylish hexagon-shaped center bezel, piano-black centre fascia, an infotainment system comprising 2 din audio, Bluetooth, USB, AUX and steering-mounted audio and phone controls and the sporty twin pod instrument cluster, the TUV300 is set to exceed expectations.