Tata Motors Passenger Vehicles Ltd.

Tata Motors has launched the anniversary special edition of Tata Zest, which marks the completion of an exciting and successful journey for the brand. This anniversary edition will come with 10 new attractive features and will be available in the XMS model, in both petrol and diesel variants. This special edition will be available for sale starting end of September, in select showrooms, till October 2015. It will be priced at Rs 5.89 Lakhs for the petrol variant, ex-showroom Delhi (Difference of Rs 15000 on the current XMS model) and Rs 6.94 Lakhs for the diesel variant, ex-showroom Delhi. With this exciting offer, customers will enjoy benefits worth Rs 31,000 at the price of Rs 15,000 only.

Launched in August 2014, Tata Zest has been an integral part of Tata Motors' passenger vehicle portfolio and started the journey of transformation for the Company's product, sales and service experience. Tata Zest is the first all-new car, to roll-out, under the Horizonext strategy. The product was developed based on three core vectors of Designext, Drivenext and Connectnext. It has been the most awarded car in 2014 and has contributed significantly to the passenger vehicle sales.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.