Tata Steel Ltd.

Tata Steel has taken major retail initiatives to promote sale of its steel products in the country, including doubling of its outlets to 1,000 in the next 2-3 years for its branded products. The second step would be to increase the number of steel junction outlets in the eastern region through franchises to sell all kinds of steel items like furniture, jewellry, cutlery and home building items and branded products.

Tata steel major started its retail initiative in 1999 to reach out to the retail buyers. It has around 10,000 distributor-owned exclusive shops, including 3,000 in rural India, to sell its branded products. Currently, out of these 10,000 outlets more than 500 are exclusive retail shops form where customers can get services like product weighment, assured price, door-delivery, roofing accessories, plumbing solution and product eduction.