Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s Agri Business has launched NuPro Tur Dal, its new branded pulse for the health conscious Indian consumer. The company is also planning to launch other branded pulses under the NuPro brand in the future.

The brand NuPro is derived from a combination of the words: Nutrition and Progression. NuPro reflects Mahindra's commitment to deliver high quality pulses that are tasty and easy to cook. This is possible due to Mahindra’s close association with farmers over decades which allows the company to provide them with the latest agricultural practices which helps improves the quality of the produce. Further, to deliver on the NuPro brand promise of Purity, Mahindra has put in place stringent quality processes, systems and checks from the farm gate to the end consumer.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.