Mahindra & Mahindra launches technology exchange platform ‘SmartShift’

Mahindra & Mahindra has launched ‘SmartShift’ - a technology enabled load exchange platform. To ride the digital wave, Mahindra becomes one of the first large corporate groups in the country to initiate a digital mobility platform that is completely under its aegis. It marks the next milestone in the group's journey toward exploring new horizons and rapidly adopting technology to develop new ecosystems. The company is launching SmartShift in Mumbai, followed by other towns and cities across India.

SmartShift will act as an exchange platform for cargo owners and transporters, enabling them to work with each other. Cargo owners (both businesses and individual users) can access the SmartShift service through a world class mobile app (available on Android), the website or the dedicated call centre.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.