Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, is planning to expand its footprint in Andhra Pradesh. MFCS’s growth plans for the state envisage 30 new workshops by March 2016.

The company envisions great potential for the multi-brand car servicing business in Andhra Pradesh and invites applications from existing OEM dealers, independent car workshops, and other automobile related businesses as well as from those currently engaged in non-auto businesses in Vijayanagram, Vishakapatnam, Eluru, Vijayawada, Machilipatnam, Markapur, Nellore, Chittor, Nandyal, Kadapa, Kurnool & nearby towns for franchisee partnerships.

MFCS provides franchise partners with a high level of support, right from helping them design workshop layouts to ensuring optimum utilization of land and resources and also helps them select the right manpower and workshop staff, who are trained at the company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and Bengaluru. MFCS, the fully owned subsidiary of the USD 16.9 billion Mahindra Group, has expanded its network rapidly in the past one year through Franchisee Owned Franchisee Operated (FOFO) workshops. As of September 31, 2015, the company has 81 workshops in 13 states.