Mahindra & Mahindra Ltd.

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, is planning to expand its footprint in Odisha. MFCS’s growth plans for the state envisage 30 new workshops by March 2016. The company envisions great potential for the multi-brand car servicing business in Odisha and invites applications from existing OEM dealers, independent car workshops, and other automobile related businesses as well as from those currently engaged in non-auto businesses in Angul, Balangir, Balasore, Barbil, Bargarh, Baripada, Berhampur, Bhadrak, Bhubaneswar, Chandikhol, Choudwar, Cuttack, Debagarh, Dhenkanal, Jagatsinghpur, Jajpur, Jharsuguda, Kendrapara, Keonjhar, Mayurbhanj, Nalconagar Nayagarh, Panikoili, Paradip, Pattamundai, Puri, Rourkela, Sambalpur, Sonepur, Subarnapur, Sundargarh, Talcher and nearby towns, for franchisee partnerships.

MFCS provides franchise partners with a high level of support, right from helping them design workshop layouts to ensuring optimum utilization of land and resources and also helps them select the right manpower and workshop staff, who are trained at the company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and Bengaluru.

In last one year, MFCS appointed more than 190 franchisees, of which 59 workshops are already up and the balance are scheduled to commence operations in the next 3-4 months. MFCS expands its network in clusters with each cluster comprising a geographical region of around 250-300 kms radius. Each cluster has a ‘cluster warehouse’ which supplies spares to all the workshops in that particular cluster. Currently, the company operates clusters in Chennai, Coimbatore, Madurai, Kochi, Bangalore, Hyderabad, Vijayawada, Mumbai, Pune, Nagpur & NCR.