Mahindra & Mahindra Ltd.

Mahindra’s XUV500 became the first diesel vehicle ever to win a podium position in an extreme rally as it secured third place in the recently held Desert Storm 2012 - one of India’s toughest tests for both man and machine. Apart from this, the XUV500 also set three special stages ablaze by clocking the fastest time in each.

This unprecedented podium finish by the Mahindra XUV500 is a testimony to the 20 Auto awards it has won since its launch. Contrary to the belief that diesel cars are non competitive as compared to petrol powered cars, the XUV500 accepted no limits and emerged triumphant in the extreme category.

M&M operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.