Titan Company Ltd.

Titan Industries is eyeing to double the sales of its Sonata brand watches over the next 3-4 years on the back of brand affordability and reliability. The company expects to sell around 10 million watches every year in the next 3-4 years, as against the 6 million that it is selling currently

The Sonata brand has seen a growth of around 30 per cent in sales in the current fiscal year and contributes nearly 50 per cent in the overall sales of 12 million watches that the company sold this year. As a part of a rebranding exercise the company had come up with a new logo and tag-line for the brands.crackcrack