Kwality ropes in Akshay Kumar as brand ambassador for two years

Dairy firm Kwality has roped in Bollywood actor Akshay Kumar as brand ambassador for its entire range of products for a period of two years.

The company is on a high growth trajectory and undergoing a major strategic transformation. It has robust plans for the consumer market and this association will help it to draw a lot of strength from his reputation and will bring a direct connect with its target audience.

Kwality is India’s premier dairy foods company and has built leadership positions in branded and value added markets across the dairy sector. The product range includes milk (bulk pouched and tetra pack), pure ghee, pure cow ghee etc.