Arvind set to ink licensing deal with Elle

Apparel maker Arvind Lifestyle Brands is close to sealing a licensing deal with French women’s brand, Elle, for clothing and fashion accessories. The addition of Elle would aid Arvind’s plan of mopping up revenue of around 1250 crore by 2012. The makers of Arrow and Flying Machine have been entering into license agreements with international brands since 2007. It tied up with sports lifestyle brands US Polo and Izod, launched Sixty Group’s denim brand Energie and introduced Nasdaq-listed Iconix Brand Group’s youth brand Mossimo for Megamart this year. crackcrack