Idea Cellular enters into partnership with Eros International

Idea Cellular, one of the biggest cellular carrier of the country, has entered into partnership with Eros International for the digital content distribution for over-the-top distribution service ErosNow on latter's 4G networks. The strategic partnership offers IDEA’s 4G subscribers access to ErosNow’s premium bundled services including movies, music, TV content, ErosNow originals and much more.

Idea currently has over 170 million mobile subscribers throughout India and has recently announced the launch of 4G services across five southern states of India, with plans to expand to 750 towns in 10 service areas, by June 2016. The association with ErosNow, will allows the telecom company’s 4G customers in these markets to enjoy rich premium content from a wide library of movies, originals and short form videos, at a monthly subscription price of just Rs. 49. The company is also offering a special subscription package at Rs 29 per month for its new 4G customers until March 31, 2016.