Tata Motors Passenger Vehicles Ltd.

In keeping with its transformation journey, Tata Motors has unveiled its new Impact Design language for its upcoming passenger vehicles. With the recently unveiled ZICA as the first new product under this design language, the IMPACT Design forms the over-arching design brand which stands for ‘Immediate Impact at first sight. The new, youthful, energetic and bold character of the passenger vehicles by Tata Motors is sure to make a lasting impact on its customers and on the Indian roads. It is after keeping the media-saturated customer in mind that a new design language had to be created. Something that could break the clutter and reinvent the wheel every time it was applied. Impact Design further distills the design elements that can be expected from all Tata Motors Passenger Vehicles. It will be achieved through key design elements on the Exterior and Interior.

Tata Motors is India's largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.