Tata Motors Passenger Vehicles Ltd.

Tata Motors has introduced a unique ‘7 Senses’ experience for the recently unveiled, Zica, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The company will roll-out a unique customer immersive experience campaign - Zica ‘7 Senses’, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all seven senses -- sight, smell, sound, taste, touch, intuition and equilibrium.

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 2,62,796 crore (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia.