Emami to launch 'Pure Skin', eyes Rs. 50-cr revenue

Emami plans to launch a host of mass-premium skin care products under ‘Pure Skin’ brand next month. The maker of Zandu and Fair & Handsome has acquired exclusive India rights of Multi Plant Stem Cell from Swiss-based Mibelle Biochemistry for the new range. It plans to launch products including face washes, moisturizers, lotions, cleansers and toners soon and expect over Rs. 40-50 crore revenue from these products this fiscal. Emami has got a long-term licence for the technology with a provision of renewal.crackcrack