Mahindra & Mahindra Ltd.

Mahindra & Mahindra (M&M) is all set to launch KUV1OO, a compact five-seater SUV, which would be unveiled on January 15. The vehicle will come with four variants - K2, K4, K6 and K8 - and will be powered by a small diesel and petrol engines.

The KUV1OO will compete against compact hatchbacks and attract customers who never had the option to buy an SUV for the price of a hatchback because of lack of availability. For this, M&M developed engines having dimensions similar to those seen on hatchbacks which are rated high for their power as well as their fuel efficiency.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.